On-Page Audit: Readability Test

Navigate to Reports & Tools > Organic Search > SEO Audit and select On-Page Readability Test.

Simply enter the page URL, select the page Language and click the button.
 

Analyzing the Results

At least 50% of the tests must result in positive scores in order for a page to pass comprehensive Readability testing. Consider your target audience against the results and, if needed, make appropriate changes to your content. 

Test Parameters:

Flesch-Kincaid Reading Ease:
Measures comprehension difficulty when reading a passage of contemporary academic English.   Lower scores indicate material appropriate for university graduates, while higher scores indicate content could be easily understood by younger students.

Flesch-Kincaid Grade Level:
Measures reading comprehension difficulty based on US and UK student grade level.

Gunning Fog Index:
Estimates the years of formal education required to understand the page content based on words per sentence and complexity of words.

Coleman-Liau Index:
Relies on characters per word instead of syllables per word and estimates the US grade level required to comprehend the page content.

SMOG Index:
Originally created to measure the reading difficulty level of medical-related content, the Simple Measure of Gobbledygook (SMOG) estimates the years of education required to comprehend content exceeding 30 sentences.

Automated Readability Index:
Relies on characters per word instead of syllables per word and estimates the US grade level required to comprehend the page content.